Motorola is now on her new quest for applause and for our money saved for Christmas presents. The latest announcement Motorola has made today is stunning. The new mobile phone Motorola Aura is breathing on us with its glam and exclusivity from every picture, from any angle. A perfect gadget for a bragger, but Motorola Aura is not only a fancy wrap-up with poor technical implementation, as one might have probably thought for instance, - no, Aura – is a record breaker. That round spot with a deep red shine is a first screen to go beyond all the limits set for even best of smartphones.
Design and technology bound together in an everyday gadget a juicy piece of smartphones' market. Such a way Motorola Aura appears to be a rival to many other phones including Nokia 8800 and others. Will Aura succeed? Probably yes, because sales round the globe start in December – right when everyone is thinking hard over another set of New Year presents for their families. But I think Motorola Aura is more like a present for your girlfriend rather that for someone else. Anyway, 2000 USD is an enormous sum of money for a smartphone, even if is close to a work of art.
There is a lot to tell about how Motorola Aura is built, so the first glance is mostly attracted by its body. Stainless steel housing panels are decorated with patterns and fancifully crossing lines. This beauty will last through ages because materials are really of a high quality. The coating around the moving parts is a PVD one – the same technology is used in producing Swiss watches.Aura's keyboard is one of the most intricate keyboards out there. Every key on it is being lined up one by one and carefully polished.
Rotating form factor that was chosen for Motorola Aura by designers became a headache for technicians. To make the rotary mechanism work stable after thousands of openings and closings, more than 700 unique components were tested. Aura doesn't share any of its parts with other Motorola products.
The final part – display and lens – are actually record breakers. Motorola has installed in Aura the first ever screen with 16 million colors in it. Resolution is 300 dpi. The whole ensemble is sheltered with a sapphire crystal lens. It weights 62 carats and will prevent the record-breaking screen from being scratched.
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